Download e-book for kindle: Advances in National Brand and Private Label Marketing: by

ISBN-10: 3319920839

ISBN-13: 9783319920832

This publication offers the most recent learn on nationwide model and personal label advertising – in a set of unique and hugely suitable contributions to the 2018 overseas convention on nationwide model & inner most Label Marketing in Barcelona. It covers a variety of subject matters from fields as diverse as retailing, advertising, common enterprise, psychology, economics and facts. additional, the papers handle varied parts of program, together with: purchase-decision versions, top class deepest labels, judgements fascinated with introducing new items, M-commerce, inner most label adoption, collection judgements, inner most label pricing, model fairness and collaborative relationships. the most subject of the 2018 convention used to be "Building powerful manufacturers within the electronic Age". 

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Advances in National Brand and Private Label Marketing: Fifth International Conference, 2018 (Springer Proceedings in Business and Economics)


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